AMB-101: AI-Powered Research & Communication Essentials
“Imagine your team producing reports in half the time, crafting content that converts, and solving problems before they escalate — all with the help of AI.”
TRAINING PROGRAM OVERVIEW
If your team’s key responsibilities are planning, presenting, researching, writing or communicating daily, they need these skills.
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- Training Program Title: AI-Powered Research & Communication Essentials
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- Code: AMB-101
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- Duration: 12 Weeks
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- Total Training Hours: 48 hours
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- Training: 3 hours + 1 hour Q&A
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- Training Style: Blended learning (in-person and online training)
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- Employer Reports & Updates: 2 reports
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- Exam: Final presentation and application
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- Diploma: AI-Powered Research & Communication Specialist
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- Language: French or English
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- Price: $4,870.00 + HST / Participants guidebooks & Workbook: $50.00 / ***Some travelling fees may apply***
WHO SHOULD ENROLL
This training is built for small-medium-size business teams — from administrative staff to managers, sales reps, and marketers — anyone who writes, researches, or communicates daily.
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- Administrative Assistants
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- Marketing Coordinators
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- Sales Representative
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- Operations or Division Managers
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- Content Creators
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- Customer Service Managers
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- Digital Marketing Specialists
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- Project Managers
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- Business Development Representatives
TRAINING PROGRAM OVERVIEW
This 12-week, instructor-led training program equips small business support staff—including administrative assistants, managers, sales professionals, and marketing personnel—with in-demand skills in AI-assisted research, prompt engineering, brilliant writing, and business communication essentials using Open AI ChatGPT and Google Gemini. Each session is three hours long and includes hands-on practice, guided instruction, and a practical assignment.
SPECIFIC SKILLS DEVELOPMENT
AI-Enhanced Research & Information Literacy:
Participants will develop the ability to gather, summarize, and critically evaluate information using AI tools like ChatGPT. This skill improves decision-making speed and accuracy, enabling staff to extract insights more efficiently while applying critical thinking to validate data and support informed workplace analysis.
Prompt Engineering & Problem-Solving with ChatGPT
Employees will learn structured prompt development techniques to interact effectively with AI and generate meaningful outputs. This competency strengthens creative problem-solving, fosters analytical thinking, and equips participants to use ChatGPT for workflow automation, scenario simulation, and ideation across business functions.
Business Communication & Content Creation using AI Tools:
Using generative AI, staff will be trained to co-create professional communication assets — including advanced email redaction, reports, proposals, and marketing materials. This results in higher productivity, improved written clarity, and the ability to generate consistent, brand-aligned content quickly and confidently.
SEVEN KEY LEARNING POINTS
Understand how ChatGPT and generative AI tools work: Participants will gain a foundational understanding of generative AI — how models like ChatGPT process language, generate outputs, and learn from patterns. This module demystifies the tech, helping learners grasp its capabilities, limitations, and potential. Understanding how AI thinks equips staff to use it smarter, spot inaccuracies, and avoid overreliance on automation.
Apply AI tools to conduct effective research and data validation: Trainees will learn how to leverage AI as a research assistant, quickly gathering information, summarizing complex topics, and generating ideas. Most importantly, they’ll be trained to validate that information through critical thinking, fact-checking, and triangulation. This turns ChatGPT into a tool for faster, reliable decision-making support.
Develop precise, effective prompts (Prompt Engineering): Employees will master asking better questions. They’ll be trained in the science of prompt engineering — crafting queries with context, structure, and clarity to guide AI responses effectively. Well-structured prompts yield more accurate, valuable results, reducing time wasted on bad outputs or trial and error.
Integrate ChatGPT into everyday business functions: From writing emails to summarizing reports, brainstorming campaigns, drafting proposals, or organizing tasks, ChatGPT can streamline day-to-day work. This module teaches employees to integrate AI seamlessly into their workflows across admin, marketing, sales, and management. The result? Higher efficiency with less burnout and duplicated effort.
Improve written communication using AI: Participants will learn to co-write with ChatGPT — enhancing clarity, tone, professionalism, and structure in business communications. Whether client emails, social posts, internal memos, or presentations, staff will turn AI drafts into polished, impactful content that aligns with your brand and values.
Boost productivity across admin, sales, and marketing roles: AI-trained employees work smarter. This training shows how ChatGPT can help staff do more in less time — like preparing client follow-ups, generating marketing copy, analyzing customer feedback, or managing workflows. The result? 20–50% reduction in task completion time and improved performance metrics across key roles.
Use AI ethically and responsibly in the workplace: Learners will be trained to recognize ethical risks — like misinformation, plagiarism, and data sensitivity — and use ChatGPT within clear boundaries. The program includes guidance on developing internal use policies and ensuring that AI is a trustworthy assistant, not a compliance liability.
CURRICULUM – 12-WEEK BLENDED LEARNING PROGRAM
Module 1: AI Essentials and Prompt Engineering
Subtitle: Mastering Clear and Effective Communication with AI
Main Objective: Equip learners to craft precise and impactful AI prompts.
Key Learning Points:
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- Basics of prompt design
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- Effective communication structure
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- Prompt iteration techniques
Training Outcomes: Participants can create clear prompts to generate high-quality AI outputs independently.
Assignment: Draft 5 effective prompts for workplace-specific tasks.
Skills Developed: Prompt engineering, iterative prompting, clear communication
Module 2: Critical Evaluation & Fact-Checking
Subtitle: Ensuring Accuracy and Reliability in AI Outputs
Main Objective: Teach participants to evaluate AI-generated content critically.
Key Learning Points:
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- Recognizing inaccuracies
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- Fact-checking processes
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- Enhancing AI reliability
Training Outcomes: Employees confidently validate AI-generated content.
Assignment: Fact-check and improve an AI-generated business report.
Skills Developed: Critical evaluation, data verification
Module 3: Workflow Automation & Productivity
Subtitle: Streamlining Business Tasks through AI
Main Objective: Enable learners to integrate AI seamlessly into daily workflows.
Key Learning Points:
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- Identifying automation opportunities
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- Integration methods with business apps
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- Productivity measurement
Training Outcomes: Participants can automate routine tasks efficiently.
Assignment: Implement AI automation for a routine task (emails, scheduling).
Skills Developed: Workflow automation, productivity enhancement
Module 4: Advanced AI Content Generation
Subtitle: Creating Compelling Content with Chatgpt
Main Objective: Enhance proficiency in using AI for content creation.
Key Learning Points:
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- Marketing and business writing
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- Generating content variations
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- Ensuring content alignment with brand voice
Training Outcomes: Learners effectively generate diverse business content.
Assignment: Produce three AI-assisted marketing pieces (email, social post, product description).
Skills Developed: Content generation, brand alignment, creative ideation
Module 5: Visual & Creative AI Skills
Subtitle: Leveraging AI to Boost Visual Communication
Main Objective: Empower non-designers to produce professional graphics with AI tools.
Key Learning Points:
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- Basics of Canva AI and image generation
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- Effective visual communication principles
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- Prompt crafting for image creation
Training Outcomes: Participants can independently produce visual assets.
Assignment: Create a branded social media campaign using Canva’s AI tools.
Skills Developed: AI visual design, creativity, branding consistency
Module 6: Multilingual AI Competency
Subtitle: Effective Communication in English and French
Main Objective: Ensure participants produce high-quality bilingual content.
Key Learning Points:
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- Prompting AI in multiple languages
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- Evaluating translation quality
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- Cultural nuance and accuracy
Training Outcomes: Employees effectively produce bilingual workplace communications.
Assignment: Generate and validate a bilingual (English/French) marketing brochure.
Skills Developed: Multilingual proficiency, localization
Module 7: CRM & Sales AI Integration
Subtitle: Enhancing Sales Efficiency with AI
Main Objective: Optimize sales processes using AI-driven CRM tools.
Key Learning Points:
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- AI lead generation and management
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- CRM data analytics
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- Personalized sales outreach
Training Outcomes: Participants leverage AI for more effective sales management.
Assignment: Develop and execute an AI-assisted sales outreach campaign.
Skills Developed: CRM integration, data-driven sales
Module 8: AI-Assisted Data Analytics & Decision Making
Subtitle: Turning AI Insights into Actionable Strategies
Main Objective: Equip learners to analyze data-driven AI insights effectively.
Key Learning Points:
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- Data interpretation fundamentals
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- Strategic application of AI analytics
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- Decision-making with predictive insights
Training Outcomes: Employees confidently utilize AI-driven data analytics.
Assignment: Analyze a provided dataset using AI and present strategic recommendations.
Skills Developed: Data analytics, strategic decision-making
Module 9: Ethical & Responsible AI Use
Subtitle: Upholding Standards and Trust in AI Deployment
Main Objective: Ensure responsible and ethical AI usage within business operations.
Key Learning Points:
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- AI ethics and privacy
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- Bias mitigation strategies
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- Compliance with data privacy regulations
Training Outcomes: Participants apply ethical standards effectively in AI tasks.
Assignment: Draft a company AI-use policy aligned with ethics and privacy standards.
Skills Developed: Ethical AI usage, compliance management
Module 10: AI Transcription & Summarization
Subtitle: Capturing and Synthesizing Workplace Information Efficiently
Main Objective: Facilitate the proficient use of AI for transcription and summarization.
Key Learning Points:
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- Effective meeting summarization
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- Transcription accuracy
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- Extracting actionable insights
Training Outcomes: Employees efficiently produce meeting summaries and transcriptions.
Assignment: Using AI tools, record, transcribe, and summarize a team meeting.
Skills Developed: Information extraction, summarization
Module 11: Personalization & Audience Targeting
Subtitle: Crafting Targeted and Engaging AI Content
Main Objective: Teach effective personalization strategies using AI.
Key Learning Points:
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- Audience analysis
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- AI-generated personalization
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- Measuring the effectiveness of targeted content
Training Outcomes: Participants create personalized AI-driven communications.
Assignment: Develop a targeted AI-driven marketing email campaign.
Skills Developed: Audience targeting, personalized communication
Module 12: AI Strategic Leadership
Subtitle: Leading AI Integration and Adoption
Main Objective: Develop strategic leadership skills for effective AI integration.
Key Learning Points:
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- AI roadmap development
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- Organizational change management
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- Fostering a culture of AI innovation
Training Outcomes: Leaders confidently guide AI implementation and adoption.
Assignment: Prepare and present a strategic AI implementation plan.
Skills Developed: Strategic thinking, leadership, change management
